Thursday, June 30, 2005

Surprise - insanely expensive celebrity-laced ads might not be that effective anymore

Well, it's official - after tens of millions of dollars and months' worth of controversy, the Paris Hilton ads for Carl's Jr finally started running a few weeks ago...and resulted in a whopping two-percent rise in sales for Carl's Jr nationwide. Still want to argue that traditional advertising is effective in our modern age? Go right ahead - I'll be over there with my buddies, getting an actual decent return on investment for our marketing dollars, and laughing at all those poor dumb bastards at Carl's who I'm sure are scratching their heads this very moment, wondering where they went so wrong. (Thanks to Joseph Jaffe for pointing this out.)