Wednesday, March 23, 2005

Ah, to be a marketer's kid

Jay Lipe, a marketing blogger, recently had this unintentionally hilarious entry, concerning forcing his son to come up with a marketing plan to "sell him" on the idea of buying him a new Game Cube. I say "unintentionally" because the entry's trying to make a serious point (that marketing plans never work until you give up on your own happiness and concentrate on your client's), but I couldn't stop laughing at the idea of this poor marketer's kid having to go through all these elaborate experiments every time he wanted something from his parents. "As this ROI analysis plainly shows, my chances of getting laid on Prom night increase by 419 percent, if you let me use the Porsche."