Wednesday, March 23, 2005

Okay, maybe that Oprah thing wasn't so great

Ad-industry experts practically wet themselves last year, after Pontiac gave away a free G6 to every audience member of a particular episode of Oprah Winfrey's talk show. Well, as reported by the Detroit Free Press, actual sales of the G6 are down 30 percent from expectations, and Pontiac's getting so desperate that they recently started offering $3,600 in incentives. It just goes to prove something surprisingly old-fashioned - that the most spectacular marketing campaign in the world still isn't going to work, if underneath it all your product is crap. (Thanks to Brand Autopsy for pointing this out.)