Self-publishing author: "Publicity is the hardest part"

Small Business Trends has a guest essay today by Wayne McVicker, self-publishing author of Starting Something, a guide (and cautionary tale) for entrepreneurs. As I've often talked about in my own journal, McVicker reveals that it's not the actual publishing of the book that is most difficult, but rather how to gain publicity for the book when you don't have a major publishing company's PR department to back it. He offers several pieces of advice that even underground artists can learn from, such as not hiring an outside PR firm, and submitting your book for every award for which you possibly can. There's some good solid advice here in this article, for fellow self-publishers who are just starting the process.