Almost 10 percent of Americans now reading blogs

As reported by PR blogger Steve Rubel, CNN/Gallup recently ran a new poll, showing some interesting statistics: that 76 percent of all Americans now state that they use the internet regularly, that 26 percent are "very familiar" or "somewhat familiar" with blogs, and that 7 percent actually read one or more blogs on a weekly basis. Most bloggers have been treating this news cynically, as in, "Can you believe only 7 percent of Americans read blogs?" But I think it's amazing that nearly one out of every ten random Americans now reads one type of online journal or another on a regular basis. Given that the format itself didn't even exist ten years ago, I think this growth is astounding. (Thanks to Web Pro News for reprinting Mr. Rubel's article and bringing it to my attention.)