Thursday, March 10, 2005

Rock on, yuppies! Toyota launches record label

As reported by "BrandNoise", Toyota has recently started a new record label, exclusively as a way to market its new "Scion" hipster-friendly vehicle. "'We're not making a profit from this,' Jeri Yoshizu, sales promotion manager of Scion said. 'We are enabling unsigned artists to get their feet up.' She added the program is not for consumers, but to promote underground artists." Uh, er...okay. We'll see. (Thanks to PSFK for pointing this out.)