Sunday, February 27, 2005

BBC a trendsetter for internal blogs

Sure, more papers than ever are hopping on the blog and RSS wagons. But what about the ways that the paper's internal staffs are speaking with each other? Fredrik Wacka, usually of his own site but this time contributing to WebProNews, reports on the internal experiments the BBC is trying, including over 100 daily blogs being updated just for internal use, like the latest on deadlines, group project-management pages, or simple pleas for specialized help that maybe a random far-flung employee will be able to answer. He also reports that BBC upper executives are increasingly using the Wiki process to draft corporate policies, in-house manuals and the like, which I find very interesting, considering that until now wikis have mostly been an underground endeavor, academic in nature.