Pitching bloggers: More difficult than it seems

Nick Wreden, a PR specialist and author of the blog "Fusion Brand," has a few thoughts at his site about how to pitch PR campaigns to bloggers. It's an interesting read, and I hope a growing amount of PR people will actually heed its lessons. For example: never title your email "Press Release;" read the author's blog first, to see if they even cover what you're promoting; never ever suggest, "I think your readers might be interested in this story;" and never forget that it's not just industry insiders who are becoming big stars on the web, but sometimes simple fans. (Thanks to Steve Rubel for pointing this out.)