Make your own Converse commercial, win 10,000 bucks

Converse has this really interesting project going on right now, encouraging customers to make their own amateur 25-second commercials for the iconic shoe. Far from being merely a vanity project, however, there are actual rewards to be had as well; participants have a chance of winning $10,000, if their commercial is chosen as a favorite, along with the opportunity to have their video nationally distributed on television as an actual commercial.

Customers making ads...hmm. This is cool enough when it comes to a big soulless corporation like Converse; could you even imagine the possiblities if a cool, forward-thinking small business took on such a project? (Thanks to PSFK for pointing this out.)