Friday, April 15, 2005

Television prepares for $27 billion customer "screw you"

Wow - according to the research group Accenture, the television industry can count on Americans fast-forwarding through $27 billion in ads over the next five years, using their TiVos and other DVRs. Here apparently is the full story, as reported by AdAge, although you'll need to register with the site before you can read it (which I didn't do, which is why I can't personally confirm this particular link). (Thanks to AdPulp for pointing this out.)